Storytelling, historically served as record keeping and information sharing. Stories were told to warn, convince, expose, and illustrate any number of things from human to human since the beginning. Telling stories in 2018 is different. We can't just explain, preach, outline or present anything in the loudest advertising market yet. I firmly believe we have to serenade, foster, and dig down to the basic root of human emotions.
The opportunity to develop a brand is one that I have always held in the highest regard. It’s a very personal choice to own, start, run, and even close a business and telling that story in a way that their customers can truly identify with, is the ultimate game of Tetris and I LOVE it. I believe any thing can benefit from a story-well-told. No awful bargin-bin marketing that ignores the psychology of the humans they rely on to listen.